42 copy-paste briefs for listings, social posts, video tours, staging, emails and market updates, plus 5 compliance checks, with Fair Housing guardrails in every brief.
Stop starting from a blank chat box. This pack gives you 42 structured, copy-paste briefs for the work agents repeat every week, plus 5 compliance checks to run before you publish. Each brief uses the same five parts, so the AI gets the facts it needs and nothing it should invent.
Works with: Claude or ChatGPT for text, image models for virtual staging concepts, video models for short clips
Use the same structure every time. Every brief in this pack follows it (Directed Brief):
ROLE
Who the AI should act as, so the tone and skill level are set.
CONTEXT
The facts you supply: property, client, market source and goal.
TASK
The one job the AI must do in this run.
CONSTRAINTS
Hard limits: length, tone, Fair Housing, data rules and banned content.
OUTPUT
The exact format, count and length you want back.
6 free real estate prompts
Copy a brief, replace every [PLACEHOLDER] with your details and paste it into your AI tool.
Listing descriptions
Single family home
You are writing the main description for a standard house listing.
ROLE: You are a real estate copywriter for a US residential agent.
CONTEXT: Single family home at [NEIGHBORHOOD]. [BEDS] beds, [BATHS] baths, [SQFT] sq ft, lot [LOT_SIZE]. Key features: [FEATURE_LIST]. Updates and years: [UPDATES_WITH_YEARS]. Nearby places I verified: [VERIFIED_PLACES].
TASK: Write a listing description that leads with the strongest feature and moves through the home in a logical walk.
CONSTRAINTS: 150 to 180 words. Plain US English. No clichés like 'must see'. Use only the facts above. Follow Fair Housing rules: describe the property and not the people, no words about who should live there. Market data only from my own sources, never invented.
OUTPUT: 1 description in 2 short paragraphs, then 1 line listing 3 facts I should double-check.
Tip: Put the feature buyers ask about most first in FEATURE_LIST so the opening line uses it.
Social posts
Just listed
A new listing goes live and you want a launch post.
ROLE: You are a social media writer for a US real estate agent.
CONTEXT: Just listed at [NEIGHBORHOOD]. [BEDS] beds, [BATHS] baths, [SQFT] sq ft. 3 best features: [FEATURE_1], [FEATURE_2], [FEATURE_3]. Link or contact: [LINK_OR_CONTACT]. Agent and brokerage: [AGENT_NAME], [BROKERAGE_NAME].
TASK: Write 3 caption options for a just listed post.
CONSTRAINTS: Each caption 40 to 70 words. One call to action each. 5 hashtags each, local and plain. No invented urgency. Follow Fair Housing rules: describe the property and not the people, no words about who should live there. Market data only from my own sources, never invented.
OUTPUT: 3 captions, each with hashtags, and a 1-line note on which photo to pair with each.
Tip: Use the 3 options on different platforms rather than posting all of them in one place.
Video tour shot lists
30-second walkthrough plan
You need a quick tour video planned before you shoot.
ROLE: You are a video producer who plans short real estate tours.
CONTEXT: Property at [ADDRESS_OR_AREA]. Rooms and features: [ROOM_LIST]. Best natural light time: [LIGHT_TIME]. Camera: [CAMERA_OR_PHONE] at 4K 30fps, horizontal 16:9.
TASK: Plan a 30-second walkthrough with clip timings.
CONSTRAINTS: 8 to 10 clips, each 2 to 4 seconds. Include one opening clip and one closing clip with contact details [CONTACT]. Show only what is really there. Follow Fair Housing rules: describe the property and not the people, no words about who should live there. Market data only from my own sources, never invented.
OUTPUT: A table of clip number, duration in seconds, location, camera move, and on-screen text of 6 words or fewer.
Tip: Shoot a few extra seconds of each clip so you have room to trim.
Virtual staging and photos
Empty living room staging concept
You have a vacant living room photo and want a staged concept.
ROLE: You are an interior stylist writing prompts for an image model.
CONTEXT: Real photo of an empty living room, [ROOM_SIZE] ft, with [FIXED_FEATURES] such as windows, fireplace and flooring. Style direction: [STYLE]. Palette: [PALETTE].
TASK: Write 3 prompts for a virtually staged version of the photo with furniture and decor only.
CONSTRAINTS: Keep walls, windows, doors, floors, ceiling and room dimensions exactly as in the photo. Furniture must fit the real scale. No people. Include the required label: Virtually staged. Follow Fair Housing rules: describe the property and not the people, no words about who should live there. Market data only from my own sources, never invented.
OUTPUT: 3 prompts under 70 words each, a negative prompt list, and a 1-line disclosure for the listing caption.
Tip: Name the real flooring and wall color so the model does not repaint them.
Emails and follow-ups
New lead reply
A new inquiry arrives and you want to respond quickly and clearly.
ROLE: You are an email writer for a US real estate agent.
CONTEXT: Lead name [LEAD_NAME], source [LEAD_SOURCE], inquiry text: [INQUIRY_TEXT]. My availability: [AVAILABILITY]. Agent and brokerage: [AGENT_NAME], [BROKERAGE_NAME].
TASK: Write a reply that answers the question asked and proposes one next step.
CONSTRAINTS: 90 to 120 words. Warm, direct, no pressure. No guesses about the lead's situation. Follow Fair Housing rules: describe the property and not the people, no words about who should live there. Market data only from my own sources, never invented.
OUTPUT: 1 subject line, 1 email body, and 1 text message version under 40 words.
Tip: Paste the lead's exact message so the reply answers what they actually asked.
Market updates and education
Monthly market update
You publish a monthly update using numbers you pulled yourself.
ROLE: You are a market update writer for a US real estate agent.
CONTEXT: Area [AREA], month [MONTH_YEAR]. Data I pulled from [MY_DATA_SOURCE]: median price [MEDIAN_PRICE], closed sales [CLOSED_SALES], active listings [ACTIVE_LISTINGS], days on market [DAYS_ON_MARKET]. Prior month figures: [PRIOR_MONTH_FIGURES].
TASK: Write a plain-language monthly update that compares this month with last month using only these numbers.
CONSTRAINTS: 200 to 260 words. Name the data source and date in the text. Do not predict future prices. No numbers beyond what I gave. Follow Fair Housing rules: describe the property and not the people, no words about who should live there. Market data only from my own sources, never invented.
OUTPUT: 1 article with 3 subheads, 1 email summary under 80 words, and 1 social caption under 50 words.
Tip: If a figure is missing, leave it blank and ask the AI to skip it rather than guess.
How to use these briefs
Pick the brief that matches your task and copy the whole block into Claude or ChatGPT.
Replace every [PLACEHOLDER] with facts from your own listing file, MLS entry or client notes.
Paste your real numbers and sources. Never ask the AI to supply prices, stats or trends.
Read the draft against the property. Fix anything the AI added that you cannot verify.
Run the finished copy through a Compliance check before you publish.
You are responsible for the final review of every word, image and disclosure.
What is in the full pack
AI Prompts for Real Estate Agents: Listings, Social Posts & Video Tours
Listing descriptions: 8 briefs. Eight briefs for the listing types agents write most. Each one works from facts you provide and describes the property only.
Social posts: 8 briefs. Eight post briefs for the moments agents post about most. Each one gives you captions and hashtags you can edit and publish.
Video tour shot lists: 6 briefs. Six briefs for planning and scripting short property videos. Everything stays tied to the real property.
Virtual staging and photos: 6 briefs. Six briefs for staging concepts and photo planning. Each one keeps the real structure unchanged and requires a disclosure.
Emails and follow-ups: 8 briefs. Eight email briefs for the full client path, from first reply to referral request. Each draft stays factual and gives you a clean starting point.
Market updates and education: 6 briefs. Six briefs for educational content that builds trust. Numbers come only from your own sources, and lender topics point to a lender.
Compliance checks: 5. Five review prompts to run on any copy before you publish. The agent is responsible for the final review, and the AI does not replace your broker, board or attorney.
Format: instant download, a PDF, a page with a Copy button for every brief and a plain text file
Use the briefs in your own and client work. Do not resell or share the pack. One-time price, no subscription.
FAQ
How do I write a real estate listing prompt?
Give the model the same parts every time: ROLE, CONTEXT, TASK, CONSTRAINTS, OUTPUT. Fill each part with specifics such as sizes, timings, counts and what to avoid, instead of adjectives. The free briefs on this page show the full structure filled in.
Which AI tools does it work with?
The text briefs work in Claude or ChatGPT. The staging briefs are written for image models and the video briefs for short-clip video models. You paste the brief into whichever tool you use.
What format do I get?
You get an instant download with three files: a PDF, a page with a copy button on each brief, and a plain text file. Use whichever is easiest for you.
Will these briefs make sure my copy is Fair Housing compliant?
No. Every brief includes a Fair Housing constraint to steer the draft toward describing the property only, and the pack has a review prompt. It is not legal advice, and you remain responsible for the final review with your broker.
Will the AI make up prices, stats or neighborhood facts?
The briefs tell the AI to use only the data you paste in and never invent market numbers. You still need to check every fact and number against your own sources before you publish.
