60 copy-paste shot briefs plus 6 storyboards and 6 fixes for AI product videos in 9:16, built for Kling, Veo, Sora and more.
Make short product ads with AI video models without guessing what to type. This pack gives you 60 shot briefs in one clear structure, plus 6 storyboards and 6 fixes for common problems. Every brief is ready to copy, paste and adjust.
Works with: Kling, Veo, Sora, Runway, Hailuo, Seedance and other text-to-video or image-to-video models
Use the same structure every time. Every brief in this pack follows it (Shot brief (8 lines)):
SHOT
The one moment the clip shows, in a single sentence.
SUBJECT
The product and what surrounds it, with color and material.
CAMERA
Lens in mm, angle, and how the camera moves.
MOTION
What moves in the frame, how fast, and in what order.
LIGHT
Light direction, softness and color temperature.
STYLE
The look: color palette, finish and mood.
DURATION
Aspect ratio and clip length in seconds.
AVOID
Things the model must not do or add.
8 free AI video prompts for product ads
Copy a brief, replace every [PLACEHOLDER] with your details and paste it into your AI tool.
Hero product shots
Slow orbit on a pedestal
You need a premium main clip for a product page or ad opener.
SHOT: Slow 180 degree orbit around the product on a pedestal.
SUBJECT: [PRODUCT] on a round [PEDESTAL_COLOR] pedestal, plain [BACKGROUND_COLOR] backdrop, product matches the reference photo exactly.
CAMERA: 50mm lens, eye level, smooth orbit left to right, product stays centered.
MOTION: Camera moves only. Product stays still. Speed is constant.
LIGHT: Soft key light from the upper left, gentle rim light, 5500K.
STYLE: Clean studio commercial, [BRAND_COLORS] palette, matte surfaces.
DURATION: 9:16, 8 seconds.
AVOID: Warped shape, changed logo, extra objects, text overlays, flicker.
Tip: Cut the orbit to 90 degrees by writing '90 degree orbit' if the product's back side looks wrong.
Macro and texture
Liquid pour
You sell a drink, oil, sauce or liquid product and want a pour close-up.
SHOT: Macro of [LIQUID] pouring into a [CONTAINER] in slow motion.
SUBJECT: [LIQUID] in [LIQUID_COLOR], clear [CONTAINER], [PRODUCT] bottle visible but soft in the background.
CAMERA: 100mm macro lens, low angle, locked.
MOTION: Slow motion pour at 25 percent speed, liquid fills 1/3 of the container.
LIGHT: Backlight from behind with a soft front fill, 5000K.
STYLE: Glossy, rich color, shallow depth of field.
DURATION: 9:16, 5 seconds.
AVOID: Spills, bubbles that look like glitches, logo text appearing, hands.
Tip: Name the thickness, such as 'thick like honey' or 'thin like water', to match the motion.
Lifestyle and hands
Unboxing hands
You want a first-reveal clip for a product with nice packaging.
SHOT: Two hands lift the lid off a box and reveal the product.
SUBJECT: A [BOX_COLOR] box with [PRODUCT] inside on a [SURFACE_COLOR] table, hands with [SKIN_TONE_AND_SLEEVE] visible from the wrists.
CAMERA: 35mm lens, top-down at 70 degrees, locked.
MOTION: Hands lift the lid slowly over 2 seconds, set it aside, and stop. Product stays inside.
LIGHT: Soft window light from the left, 5000K.
STYLE: Natural, tidy, warm neutral palette.
DURATION: 9:16, 8 seconds.
AVOID: Extra fingers, hands touching the product, changed packaging, text.
Tip: Say 'only the lid moves' if the hands start grabbing the product.
Food and drink
Burger build
You need a stacked-build clip for a burger or sandwich.
SHOT: A burger assembles layer by layer on a plate.
SUBJECT: A burger with bottom bun, patty, [CHEESE_TYPE], [TOPPINGS] and top bun, on a [PLATE_COLOR] plate.
CAMERA: 50mm lens, eye level, locked.
MOTION: Each layer drops in with a small settle, 5 layers over 5 seconds, ending with the top bun.
LIGHT: Warm side light, 3500K, soft shadows.
STYLE: Juicy, bright, saturated, dark [BACKGROUND_COLOR] backdrop.
DURATION: 9:16, 8 seconds.
AVOID: Floating pieces, odd sauce drips, extra layers, text.
Tip: State the exact layer count so the stack does not grow.
Beauty and skincare
Serum drop
You want a clean drop shot from a dropper bottle.
SHOT: One drop forms on a dropper tip and falls.
SUBJECT: A glass dropper bottle of [SERUM_COLOR] serum, exact match to the reference photo, [SURFACE_COLOR] background.
CAMERA: 100mm macro lens, eye level, locked.
MOTION: A drop forms over 2 seconds and falls at 3 seconds in slow motion.
LIGHT: Soft backlight, 5500K, bright highlight on the drop.
STYLE: Clean, minimal, glassy, [BRAND_COLORS] palette.
DURATION: 9:16, 5 seconds.
AVOID: Changed label, bubbles, skin shown, claims text.
Tip: Name the serum thickness, such as 'light and watery', for the drop shape.
Tech and gadgets
Earbuds case open
You sell earbuds, a small case or any hinged accessory.
SHOT: The case lid opens and the earbuds show inside.
SUBJECT: A [CASE_COLOR] earbud case with earbuds inside, exact match to the reference photo, [SURFACE_COLOR] surface.
CAMERA: 85mm lens, 30 degree angle, slow push-in 10 percent.
MOTION: Lid opens 90 degrees over 2 seconds, a small status light turns on at 3 seconds.
LIGHT: Soft top light with a [ACCENT_COLOR] edge light, 5600K.
STYLE: Clean, precise, tech look.
DURATION: 9:16, 5 seconds.
AVOID: Extra earbuds, changed hinge, floating parts, text.
Tip: Say 'hinge at the back, opens upward' to avoid wrong opening.
Fashion and accessories
Sneaker turn
You sell shoes and want a clean 360 look.
SHOT: A sneaker turns slowly on a low platform.
SUBJECT: A [SNEAKER_COLOR] sneaker, exact match to the reference photo, [BACKGROUND_COLOR] backdrop.
CAMERA: 50mm lens, low angle, locked.
MOTION: Sneaker rotates 360 degrees clockwise over 8 seconds.
LIGHT: Two soft side lights, 5500K, a small soft shadow below.
STYLE: Clean, bold color blocking, sharp edges.
DURATION: 9:16, 8 seconds.
AVOID: Changed laces, merged soles, extra shoes, text.
Tip: Say 'both laces stay tied and in place' to avoid morphing.
Transitions and loops
Match cut between colors
You sell a product in several colors and want a quick color change.
SHOT: The product holds still while the scene color changes from [COLOR_1] to [COLOR_2].
SUBJECT: [PRODUCT] in [COLOR_1] changing to [COLOR_2], same position, same angle, exact match to the reference photos.
CAMERA: 50mm lens, eye level, locked.
MOTION: A color wipe moves left to right over 1 second at the 2 second mark. Product shape does not change.
LIGHT: Soft studio light, 5500K, constant.
STYLE: Clean, graphic, flat backdrop.
DURATION: 9:16, 5 seconds.
AVOID: Shape change, camera movement, added text, flicker.
Tip: Use image-to-video with the color 1 photo and ask for color 2 in the prompt.
How to use these briefs
Start from a real, sharp photo of your product and use an image-to-video mode. The product stays accurate and the brief only has to direct the motion.
Replace every [PLACEHOLDER] with your own details, then paste the brief as one block.
Keep the aspect ratio (9:16 by default) and the clip length (5 or 8 seconds) in the DURATION line. Change them only if your tool needs it.
Generate 3 to 4 takes per brief and keep the best one. Change one line at a time between takes.
If the result is off, open the Fix-it follow-ups and add the matching line to your brief.
Cut the clips together in any editor. Add real logos, prices and text there, not in the AI model.
What is in the full pack
AI Video Prompts for Product Ads: 60 Shot Briefs for Kling, Veo & Sora
Hero product shots: 10 briefs. Ten clean hero moves for the main product on your page or ad. Use your best product photo as the first frame.
Macro and texture: 8 briefs. Close-ups that show finish, consistency and detail. Use a close photo of the real material as the first frame when you can.
Lifestyle and hands: 8 briefs. Everyday moments with the product in use. Hands are hard for video models, so keep the actions simple and the clips short.
Food and drink: 8 briefs. Appetite shots for cafes, bakeries and food brands. Describe texture and temperature in plain words.
Beauty and skincare: 8 briefs. Clean, calm clips for beauty brands. Show the product and the texture. Do not show or imply skin results.
Tech and gadgets: 6 briefs. Precise, clean clips for devices. Keep screens blurred and add real screen content in editing.
Fashion and accessories: 6 briefs. Clips that show shape, material and movement for wearable products. Use a real product photo as the first frame.
Transitions and loops: 6 briefs. Clips designed to join other clips or to repeat. Generate them at the same aspect ratio as your main shots.
15-second ad storyboards: 6. Six full ads built from 3 to 4 shots. Generate each shot separately at 9:16, then cut them together.
Fix-it follow-ups: 6. Add these lines to your brief or change the setting when a clip goes wrong.
Format: instant download, a PDF, a page with a Copy button for every brief and a plain text file
Use the briefs in your own and client work. Do not resell or share the pack. One-time price, no subscription.
FAQ
How do I write an AI product video prompt?
Give the model the same parts every time: SHOT, SUBJECT, CAMERA, MOTION, LIGHT, STYLE, DURATION, AVOID. Fill each part with specifics such as sizes, timings, counts and what to avoid, instead of adjectives. The free briefs on this page show the full structure filled in.
Which AI tools does this work with?
Any text-to-video or image-to-video model, including Kling, Veo, Sora, Runway, Hailuo and Seedance. The briefs are plain text, so you can paste them into any tool.
What format do I get?
An instant download with a PDF, a copy-button page where you copy each brief with one click, and a plain text file.
Will the product in my video look exactly like mine?
Not always. Video models can still change shapes or labels. The briefs tell you to start from a real photo and include fixes for warping and garbled logos, but you should review every clip and add your real logo in an editor.
Does this promise better ad results or sales?
No. It gives you structured briefs and a faster way to direct AI video tools. How well your ads perform depends on your product, offer, audience and edit.
