60 copy-paste image briefs for product photos, lifestyle scenes and sale banners, plus 6 fix-it follow-ups.
Get product photos and banners without booking a studio day. This pack gives you 60 structured briefs you paste into your image tool, fill in with your product details, and generate. Each brief spells out subject, surface, light, camera, composition, style and what to avoid, so you direct the result instead of guessing.
Works with: Midjourney, GPT Image (ChatGPT), Flux, Ideogram, Imagen and other image models
Use the same structure every time. Every brief in this pack follows it (SUBJECT / SURFACE / LIGHT / CAMERA / COMPOSITION / STYLE / AVOID):
SUBJECT
What the product is, its real color, material and size.
SURFACE
What the product sits on or in front of.
LIGHT
Where light comes from, how hard or soft it is, and its color.
CAMERA
Lens in mm, angle and depth of field.
COMPOSITION
Where the product sits in the frame and how much space surrounds it.
STYLE
The overall look, such as clean catalog or warm editorial.
AVOID
Things the image must not contain.
ASPECT RATIO
The frame shape, such as 1:1, 4:5 or 16:9.
7 free AI product photo prompts
Copy a brief, replace every [PLACEHOLDER] with your details and paste it into your AI tool.
Studio packshots
White seamless
You need a marketplace main image on pure white.
SUBJECT: [PRODUCT], [REAL_COLOR], [MATERIAL], true to the reference photo
SURFACE: white seamless backdrop curving into the floor, no visible horizon
LIGHT: large softbox from front left, white fill card on right, soft contact shadow under product
CAMERA: 85mm lens, f/8, eye level, whole product sharp
COMPOSITION: product centered, filling 70 percent of frame height, even margin on all sides
STYLE: clean catalog photo, neutral color, true-to-life
AVOID: extra props, text, invented features, altered logo, color cast on the white
ASPECT RATIO: 1:1
Tip: Add 'background pure white, RGB 255' if the backdrop looks gray.
Lifestyle scenes
Kitchen counter
Your product belongs in a home kitchen.
SUBJECT: [PRODUCT], [REAL_COLOR], true to the reference photo, at real size
SURFACE: light [COUNTER_MATERIAL] kitchen counter with a blurred [BACKSPLASH_COLOR] backsplash
LIGHT: soft morning window light from the left, warm 4500K tone
CAMERA: 50mm lens, f/2.8, eye level, product sharp, background soft
COMPOSITION: product on the right third, 2 or 3 small props such as [PROP_LIST] blurred behind, space on the left
STYLE: natural, lived-in, editorial
AVOID: clutter, brand logos on props, text, invented product features
ASPECT RATIO: 4:5
Tip: Cut props to one if the product gets lost.
Flat lays
Morning routine
You sell items used at the start of the day.
SUBJECT: [PRODUCT], [REAL_COLOR], true to the reference photo, plus a mug, a folded linen napkin and a small plant sprig
SURFACE: [SURFACE_MATERIAL] tabletop
LIGHT: soft morning window light from the top left, long gentle shadows
CAMERA: 35mm lens, f/6.3, directly overhead
COMPOSITION: product slightly off-center, props in a loose triangle, 15 percent empty margin
STYLE: calm, warm, editorial
AVOID: crowded layout, readable labels on props, invented features
ASPECT RATIO: 4:5
Tip: Remove one prop at a time until the product reads instantly.
Food and drink
Bottle with condensation
You sell cold drinks.
SUBJECT: [BOTTLE_TYPE] of [DRINK_NAME], [LIQUID_COLOR], with the real label from the reference photo, covered in fine water droplets
SURFACE: wet dark slate with a few ice cubes around the base
LIGHT: strong backlight from upper right to light the droplets and liquid, soft fill from left
CAMERA: 100mm lens, f/4, eye level, droplets sharp
COMPOSITION: bottle centered, tall space above, ice at the bottom
STYLE: crisp, cold, high contrast
AVOID: changed label, wrong liquid color, fake brand names, invented features
ASPECT RATIO: 4:5
Tip: Add 'fewer droplets' if the label gets covered.
Beauty and jewelry
Serum with water ripples
You sell skincare in a dropper or pump bottle.
SUBJECT: [BOTTLE_TYPE] of [SERUM_NAME], [GLASS_COLOR], real label from the reference photo
SURFACE: shallow clear water with soft concentric ripples, [BACKDROP_COLOR] backdrop
LIGHT: soft top light with backlight to catch the ripples, gentle highlight on the glass
CAMERA: 100mm lens, f/5.6, slightly above eye level
COMPOSITION: bottle centered with its base in the water, ripples extending evenly, open space above
STYLE: fresh, clinical-clean, translucent
AVOID: changed label, distorted bottle, claims, extra products, invented features
ASPECT RATIO: 4:5
Tip: Request 'small ripples' if the water overwhelms the bottle.
Tech and home
Headphones on desk
You sell headphones or audio gear.
SUBJECT: [HEADPHONE_TYPE] headphones in [REAL_COLOR], true to the reference photo
SURFACE: [WOOD_TYPE] desk with a notebook and a small plant
LIGHT: soft window light from the left, subtle rim highlight
CAMERA: 50mm lens, f/3.5, 25 degrees above
COMPOSITION: headphones centered, band curved naturally, blurred monitor behind with the screen off
STYLE: clean, modern, calm
AVOID: extra buttons, changed shape, readable brand marks, invented features
ASPECT RATIO: 3:2
Tip: Name the exact ear cup shape in your brief.
Sale banners and seasonal
Black Friday banner with empty space for text
You need a dark, bold hero for a sale page.
SUBJECT: [PRODUCT], [REAL_COLOR], true to the reference photo, placed on the right third
SURFACE: dark [SURFACE_COLOR] surface with a soft reflection
LIGHT: dramatic side light from the left, rim highlight on the product, deep shadows
CAMERA: 85mm lens, f/5.6, slightly low angle
COMPOSITION: product in the right third, the left 55 percent a clean empty dark area for headline text
STYLE: bold, dark, premium
AVOID: any text, letters, numbers, price tags, fake urgency graphics, invented features
ASPECT RATIO: 16:9
Tip: Keep the empty area free of gradients so text stays readable.
How to use these briefs
Pick the brief closest to your shot and replace every [PLACEHOLDER] with your real product details.
If your tool accepts a reference image, upload a clear photo of your actual product and tell the tool to match it.
Describe only features your product really has. Never ask for details, colors or finishes it does not offer.
Generate 4 options, keep the best one, then use a fix-it follow-up if something is off.
For banners, leave the empty space empty and add text later in a design tool.
What is in the full pack
AI Product Photography Prompts: 60 Briefs for Midjourney, GPT Image & Flux
Studio packshots: 10 briefs. Clean images for marketplace listings and product pages. Use your real product photo as a reference when the tool allows it.
Lifestyle scenes: 10 briefs. Place the product in a believable setting. Keep the scene simple so the product stays the clear subject.
Flat lays: 8 briefs. Top-down arrangements that tell a small story. Keep the main product clearly larger or more central than the props.
Food and drink: 8 briefs. Appetizing images that stay honest about the real packaging. Keep labels simple or add them later.
Beauty and jewelry: 8 briefs. Close, detailed images where accuracy matters. Always reference the real item so color and shape stay true.
Tech and home: 8 briefs. Hard goods and home items need accurate shapes. Describe ports, buttons and materials only as the real product has them.
Sale banners and seasonal: 8 briefs. Wide images with clean negative space for text. Add the offer text later in a design tool, never inside the image.
Fix-it follow-ups: 6. Paste one of these after a generation that is close but not right.
Format: instant download, a PDF, a page with a Copy button for every brief and a plain text file
Use the briefs in your own and client work. Do not resell or share the pack. One-time price, no subscription.
FAQ
How do I write an AI product photo prompt?
Give the model the same parts every time: SUBJECT, SURFACE, LIGHT, CAMERA, COMPOSITION, STYLE, AVOID, ASPECT RATIO. Fill each part with specifics such as sizes, timings, counts and what to avoid, instead of adjectives. The free briefs on this page show the full structure filled in.
Which AI tools does it work with?
Midjourney, GPT Image (ChatGPT), Flux, Ideogram, Imagen and other image models. The briefs are plain text, so you can paste them into any tool that takes written prompts.
What format do I get?
An instant download with a PDF, a copy-button page where you copy each brief in one click, and a plain text file.
Will the photos look exactly like my real product?
Not always. AI can change small details, so upload a real product photo as a reference when your tool supports it and check every result against the real item. The fix-it follow-ups help correct shape and color, but you should only publish images that match what customers receive.
Can I use the generated images on my shop and ads?
Usage rights for generated images depend on the tool you use, so check its terms. The pack license covers using the briefs in your own and client work, but not reselling or sharing the pack itself.
