40 copy-paste logo briefs for Midjourney, Ideogram, GPT Image and Claude SVG, plus 6 checks to run before you use a logo.
Get logo concepts faster without guessing at prompts. This pack gives you 40 structured briefs that tell the AI exactly what to draw, which shapes and colors to use, and what to leave out. Copy one, fill in your brand details, and generate.
Works with: Midjourney, Ideogram, GPT Image, and Claude or ChatGPT for SVG code
Use the same structure every time. Every brief in this pack follows it (Directed logo brief):
MARK
What the logo is and what it says.
STYLE
The drawing approach and level of detail.
SHAPES
The forms and geometry to use.
COLOR
The exact palette and how many colors.
TYPE
The letterform style for any text.
BACKGROUND
The canvas, ratio and framing.
AVOID
What the model must leave out.
ROLE / CONTEXT / TASK / CONSTRAINTS / OUTPUT
The five parts used for Claude SVG and motion briefs.
6 free AI logo prompts
Copy a brief, replace every [PLACEHOLDER] with your details and paste it into your AI tool.
Wordmarks
Geometric sans wordmark
You want a modern, neutral name for a software or services brand.
MARK: wordmark logo, the text "[BRAND_NAME]" only, for a [INDUSTRY] business
STYLE: flat vector, precise, minimal, balanced spacing
SHAPES: circular O and C forms, uniform stroke weight, no extra icons
COLOR: one dark color [HEX_COLOR] on white
TYPE: geometric sans serif, medium weight, tight but even kerning
BACKGROUND: plain white, centered, 3:2 ratio, generous margin
AVOID: gradients, shadows, 3D, taglines, extra symbols, misspelled letters
Tip: Add "lowercase" or "uppercase" to the TYPE line to change the tone fast.
Lettermarks and monograms
Single letter in a shape
You need an avatar-ready mark from one initial.
MARK: lettermark, the single letter "[LETTER]" inside a [SHAPE] for [BRAND_NAME], a [INDUSTRY] brand
STYLE: flat vector, bold, simple, app icon feel
SHAPES: one [SHAPE] container, letter centered, 12 percent padding
COLOR: container [HEX_COLOR_1], letter white
TYPE: geometric sans serif, bold, uppercase
BACKGROUND: white, 1:1 ratio, centered
AVOID: gradients, shadows, bevels, extra letters, textures
Tip: Try a square with rounded corners, a circle and a hexagon as three runs.
Symbol marks
Abstract geometric symbol
You want a modern mark that does not depict anything literal.
MARK: abstract geometric symbol for [BRAND_NAME], a [INDUSTRY] company, suggesting [IDEA_WORD]
STYLE: flat vector, bold, balanced, minimal
SHAPES: 3 to 4 basic shapes (circle, triangle, square), overlapping with clean edges
COLOR: 2 colors: [HEX_COLOR_1] and [HEX_COLOR_2]
TYPE: no text
BACKGROUND: white, 1:1 ratio, centered
AVOID: gradients, shadows, 3D, text, more than 4 shapes, realistic objects
Tip: Name the feeling in [IDEA_WORD], such as growth, trust or flow.
Mascots and emblems
Friendly animal mascot
You want a character for a kids brand, local shop or app.
MARK: friendly [ANIMAL] mascot for [BRAND_NAME], a [INDUSTRY] brand, head and shoulders
STYLE: flat vector, thick 5 px outline, simple shapes, 3 shading-free fills
SHAPES: round head, large simple eyes, small smile, one accessory: [ACCESSORY]
COLOR: 4 colors maximum: [HEX_COLOR_1], [HEX_COLOR_2], cream, dark outline
TYPE: no text
BACKGROUND: plain white, 1:1 ratio, centered
AVOID: realistic fur, gradients, scary expressions, tiny details, copyrighted characters
Tip: Describe the personality in 2 words, such as calm and curious.
Claude SVG builds
Turn a concept into clean SVG
You have a logo idea in words and want a first vector draft.
ROLE: You are a senior vector logo designer who writes clean, hand-readable SVG.
CONTEXT: Brand [BRAND_NAME], a [INDUSTRY] business. Concept: [CONCEPT_DESCRIPTION]. Mood: [MOOD_WORDS].
TASK: Draw the logo as one SVG: a symbol on the left and the name "[BRAND_NAME]" on the right.
CONSTRAINTS: viewBox="0 0 600 200". Flat fills only. No gradients, filters, or embedded raster images. Maximum 3 colors: [HEX_COLOR_1], [HEX_COLOR_2], [HEX_COLOR_3]. Use basic shapes and paths. Convert text to simple paths if possible, otherwise use a generic font-family stack and note it. Group parts with ids: symbol, wordmark.
OUTPUT: One SVG code block only, then 3 short bullet notes on what to adjust.
Tip: Ask for 3 variations in the same message if you want to compare.
Make it move
Shapes assemble
You want the symbol to build from separate pieces on a website intro.
ROLE: You are a motion developer who writes GSAP 3 animations for SVG.
CONTEXT: My logo SVG is below, with shapes inside group id="symbol". Brand: [BRAND_NAME].
TASK: Animate the shapes flying in from offset positions and locking into place, then fade in the wordmark.
CONSTRAINTS: Load GSAP 3 from a CDN script tag. Each shape starts 60 px away with opacity 0. Duration 700 ms each, stagger 90 ms, ease "power3.out". Wordmark fades in over 400 ms after 200 ms delay. Total under 2000 ms. Use transform and opacity only. Add a replay button. Under @media (prefers-reduced-motion: reduce), skip animation and show the final logo.
OUTPUT: One HTML file with inline CSS and JS.
[PASTE_SVG_HERE]
Tip: Raise the stagger to 140 ms for a calmer build.
How to use these briefs
Pick the brief that matches the logo type you need and copy the whole block.
Replace every [PLACEHOLDER] with your own details before you paste.
Image briefs go into Midjourney, Ideogram or GPT Image. SVG and motion briefs go into Claude or ChatGPT.
Generate 4 options, change one line at a time, and keep the prompt that worked.
Run the checks at the end before any logo goes on a sign, site or invoice.
Treat results as concepts. Search for similar marks before commercial use.
What is in the full pack
AI Logo Design Prompts: 40 Briefs for Midjourney, Ideogram & Claude SVG
Wordmarks: 8 briefs. Text-only logos where the letters carry the brand. Always type the exact name and check the spelling in every result.
Lettermarks and monograms: 6 briefs. Compact marks built from one to three letters. They work well for avatars, stamps and app icons.
Symbol marks: 8 briefs. Icon-first logos that work without a name. Ask for flat shapes and test each one at 32 px.
Mascots and emblems: 6 briefs. Characters, badges and patches with more personality. Keep shapes bold so they hold up on merch.
Claude SVG builds: 6 briefs. Paste these into Claude or ChatGPT to get clean, editable vector code. Each asks for one SVG with a viewBox, flat fills and no embedded raster images.
Make it move: 6 briefs. Logo reveal briefs for Claude using GSAP 3. Each has timings in ms, named eases and a reduced motion fallback.
Checks before you use a logo: 6. Run these 6 checks before a concept goes on a website, product or sign.
Format: instant download, a PDF, a page with a Copy button for every brief and a plain text file
Use the briefs in your own and client work. Do not resell or share the pack. One-time price, no subscription.
FAQ
How do I write an AI logo prompt?
Give the model the same parts every time: MARK, STYLE, SHAPES, COLOR, TYPE, BACKGROUND, AVOID, ROLE / CONTEXT / TASK / CONSTRAINTS / OUTPUT. Fill each part with specifics such as sizes, timings, counts and what to avoid, instead of adjectives. The free briefs on this page show the full structure filled in.
Which AI tools does this work with?
The image briefs are written for Midjourney, Ideogram and GPT Image. The SVG and motion briefs work in Claude or ChatGPT. Results differ between tools, and each brief includes a tip for tuning it.
What format do I get?
An instant download with 3 files: a PDF, a copy-button web page where you copy each brief with one click, and a plain text file. Every brief is ready to paste.
Can I use the logos these briefs create for my business?
You can use the briefs in your own and client work, but AI-generated logos can resemble existing marks. Run a trademark and image search first, and ask an attorney if the logo matters to your business. The pack includes a check for this.
Will I get final, print-ready logo files?
No. The briefs give you concepts and clean starting points. Image tools make raster files, so use the Claude SVG briefs to build vectors, then review and refine the result before print or launch.
