Brief Library / AI Prompts for Etsy and Shopify Sellers
AI Prompts for Etsy and Shopify Sellers
46 copy-paste briefs for Etsy, Shopify and Amazon handmade sellers: listings, product photos, ads, emails and store pages.
Writing listings, photo prompts and ads from a blank page takes hours. These 46 directed briefs give Claude, ChatGPT and image or video models clear instructions, so you get usable drafts built on your real product facts. Works for Etsy, Shopify and other stores.
Works with: Claude or ChatGPT for text, image models for product photos, video models for short ads
The photo version: what is shown, where, how it is lit and shot, and what to leave out.
6 free Etsy and Shopify seller prompts
Copy a brief, replace every [PLACEHOLDER] with your details and paste it into your AI tool.
Titles and tags
Etsy title with keywords
You are writing or rewriting an Etsy listing title.
ROLE: Etsy SEO copywriter.
CONTEXT: Before writing, confirm these facts. Product: [PRODUCT_TYPE]. Materials: [MATERIALS]. Size: [SIZE]. Color options: [COLORS]. Buyer: [BUYER]. Occasion: [OCCASION]. Search phrases I think buyers use: [MY_KEYWORDS].
TASK: Write 5 Etsy title options.
CONSTRAINTS: 120 to 140 characters each. Put the most important phrase in the first 40 characters. No repeated words, no all caps, no symbols. Use only the facts above. Do not invent materials, sizes, certifications or reviews. If a fact is missing, ask me first.
OUTPUT: A numbered list of 5 titles with the character count after each.
Tip: Paste your top 3 real search terms into [MY_KEYWORDS] so the first words match how buyers look.
Product descriptions
Handmade story
You want a short maker story near the top of the listing.
ROLE: Copywriter for handmade brands.
CONTEXT: Maker: [MAKER_NAME]. Product: [PRODUCT_TYPE]. How I make it, step by step: [PROCESS]. Why I started: [TRUE_STORY]. Materials and where they come from: [MATERIALS_SOURCE].
TASK: Write a maker story for the listing.
CONSTRAINTS: 120 to 150 words. First person. Plain words. Use only my process and story above. Do not invent awards, press, certifications, batch counts or reviews. Ask me first if any detail is missing.
OUTPUT: One paragraph, then one 12-word line to use as a pull quote.
Tip: The more specific your PROCESS notes, the less generic the story.
Product photo prompts
Main image on white
You need a clean first image for a listing or marketplace.
SUBJECT: My real product, [PRODUCT_DESCRIPTION], matching the uploaded reference photo exactly in shape, color, texture and proportions.
SURFACE: Seamless pure white background (RGB 255,255,255) with a soft contact shadow.
LIGHT: Large soft light from front left, fill from right, no color cast.
CAMERA: 85mm lens, f/8, eye-level slightly above, product sharp edge to edge.
COMPOSITION: Square 2000 x 2000 px, product fills 85 percent of the frame, centered.
STYLE: Clean catalog photo, true-to-life color.
AVOID: Changing the design, adding props, text, logos, extra parts, or smoothing real texture and handmade variation.
Tip: If the color drifts, add the exact color name or hex code from your product.
Ads and social
Meta ad primary text, 3 versions
You are testing ad copy for one product.
ROLE: Direct-response copywriter.
CONTEXT: Product: [PRODUCT_TYPE]. Real facts: [FACTS]. Audience: [AUDIENCE]. Price: [PRICE]. Offer, if real: [REAL_OFFER_OR_NONE]. Link goes to: [PAGE].
TASK: Write 3 versions of primary text, each with a different angle: problem, gift, craftsmanship.
CONSTRAINTS: 60 to 100 words each. First 125 characters must stand alone. No fake reviews, scarcity, countdowns or result promises. Do not invent materials, sizes, certifications or numbers. Plain language.
OUTPUT: 3 labeled versions, each with a 5-word headline and a 25-character description line.
Tip: Change only the angle between versions so test results mean something.
Email flows
Welcome series, 3 emails
Someone just joined your list.
ROLE: Email copywriter for a small handmade shop.
CONTEXT: Shop: [STORE_NAME]. What I make: [PRODUCTS]. My story: [TRUE_STORY]. Best sellers: [BEST_SELLERS]. Welcome offer, only if real: [REAL_OFFER_OR_NONE].
TASK: Write a 3-email welcome series sent on day 0, day 3 and day 7.
CONSTRAINTS: Each email 90 to 140 words, 1 call to action, subject under 45 characters, preview text under 90 characters. Email 1: welcome. Email 2: how it is made. Email 3: best sellers. No fake urgency, no invented reviews or numbers.
OUTPUT: 3 emails, each with SUBJECT, PREVIEW, BODY, CTA.
Tip: Add your real shipping times to email 3 to answer the first question buyers ask.
Customer service and store pages
Late order reply
An order is behind schedule.
ROLE: Customer care writer for a small shop.
CONTEXT: Customer name: [CUSTOMER_NAME]. Order: [ORDER_DETAILS]. Promised date: [PROMISED_DATE]. True reason for delay: [TRUE_REASON]. New realistic date: [NEW_DATE]. What I can offer: [REAL_OPTIONS].
TASK: Write a reply.
CONSTRAINTS: 90 to 130 words. Apologize once, be honest, give the new date, offer options. Do not invent causes, tracking details or compensation I did not list.
OUTPUT: Reply text plus a 1-line subject.
Tip: Add the tracking link if you have one.
How to use these briefs
Open Claude or ChatGPT for text briefs, or an image or video model for photo and ad briefs.
Replace every [UPPER_SNAKE_CASE] placeholder with your real product facts before you send anything.
Text briefs ask for your facts first and will not invent materials, sizes, certifications or reviews. Check every claim against your product.
For photo briefs, upload a clear reference photo of your real item and compare the result to it before you publish.
Ask for one revision at a time, such as shorter, plainer or a different keyword focus.
Check platform rules and local law for policies, ad claims and reviews. The briefs are drafts, not legal advice.
What is in the full pack
AI Prompts for Etsy & Shopify Sellers: Listings, Product Photos & Ads
Titles and tags: 8 briefs. Search-ready text for each platform, built only from your real product details.
Product descriptions: 8 briefs. Description copy for different buyers and listing types, always from your real facts.
Product photo prompts: 8 briefs. Image-model briefs. Upload a clear photo of your real item as a reference and compare every result to it.
Ads and social: 8 briefs. Short copy and scripts that stay true to your product and make no invented claims.
Email flows: 6 briefs. Emails for the main moments in a customer's life with your shop.
Customer service and store pages: 7 briefs. Replies and pages you can send or publish after you check them against your real policies.
Listing audit prompt: 1. One master brief that reviews an existing listing and returns a ranked list of fixes.
Format: instant download, a PDF, a page with a Copy button for every brief and a plain text file
Use the briefs in your own and client work. Do not resell or share the pack. One-time price, no subscription.
FAQ
How do I write an Etsy or Shopify listing prompt?
Give the model the same parts every time: ROLE, CONTEXT, TASK, CONSTRAINTS, OUTPUT, SUBJECT / SURFACE / LIGHT / CAMERA / COMPOSITION / STYLE / AVOID. Fill each part with specifics such as sizes, timings, counts and what to avoid, instead of adjectives. The free briefs on this page show the full structure filled in.
Which AI tools does it work with?
Text briefs work with Claude or ChatGPT. Photo briefs work with image models, and the ad script works with video models. Results vary by tool, so check each output.
What format do I get?
An instant download with a PDF, a copy-button page and a plain text file. Every brief is ready to paste, with [PLACEHOLDERS] for your details.
Will the AI make up details about my product?
The text briefs ask for your real facts first and tell the AI not to invent materials, sizes, certifications or reviews. You should still read every result and check it against your product.
Will the photo prompts show my exact product?
They tell the model to match a reference photo you upload and to avoid changing the design. Image models can still drift, so compare each image to your real item before you publish.
